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Mercedes Smart Car
Smart (short for Swatch
Mercedes ART, sometimes called the MCC Smart)
is a brand of microcar based in Böblingen
(Germany). The original Smart was a very small
two-seater, but a coupé convertible
and hatchback have been added, extending the
brand into a true marque, part of DaimlerChrysler
as Micro Compact Car GmbH. The company name
was changed to Smart GmbH in September 2002.
The Smart Fortwo is
manufactured at Smartville, a purpose-built
factory complex in Hambach, Lorraine, France,
established in 1994 as a joint-venture of
Daimler-Benz and the Swiss watch manufacturer
Swatch. The
project was originally supported by Swatch,
and was nicknamed the "Swatchmobile".
The car was supposed to use innovative features
(such as a hybrid engine) and to be an affordable
car for young people. Its purpose was to
"transport two people and a case of
beer" (later replaced by a case of
water).
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