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Land Rover LR3 Discovery

The Discovery (now known in the United States as the LR3) is a comfortable 4x4 vehicle (SUV in American-English) from Ford's Land Rover marque. There have been three generations of the vehicle, which is smaller and somewhat less expensive than the company's top Range Rover model. The Discovery was introduced in the late 1980s and is the most popular model of Land Rover. It is not as utilitarian as the Defender, but it is very competent off road.

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Based in part on the original Range Rover, the Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay", and came close to calling it the "Prarie Rover" until the decision was made to improve the overall branding strategy, eventually leading to the Land Rover name becoming detached from any specific model (at the launch of the "Defender" name.)

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