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Dodge Ram

The third-generation Ram debuted for 2002. This represented a major update including all new frame, suspension, power teams, interiors, and sheetmetal. It included an even larger grille, and special models kept interest up as most competitors had adopted the Ram's separate-fender look. The Cummins ISB Diesel was on the Ward's 10 Best Engines list for 2004. The four wheel drive light duty trucks (1500 series) lost their live axles in trade for an independent front suspension, but the heavy duty (2500 and 3500 series) retained the live axles for maximum durability and load capacity.

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The redesigned DR trucks reignited sales, with 400,000 sold in 2002 and nearly 450,000 sold in 2003, a new high point for the Ram name. At the same time, both Ford and GM trucks were declining from a 2001 peak over 900,000 to the 850,000 area. But the Ram's sales could not keep up with the eleventh-generation F-150 and the strong Nissan Titan in 2004 and 2005, with 400,543 Rams sold that year. The Toyota Tundra had never posed much of a threat, but a much larger 2007 model may erode Dodge sales further.

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